News
One of the most popular wine shows in the United States, ‘’V is for Vino’’ is preparing an in-depth feature story on Georgian wine.
The Minister of Environmental Protection and Agriculture of Georgia, Mr. David Songulashvili, met with ‘’V is for Vino’’ film crew members during their visit to Georgia. The media team is producing a comprehensive segment- a feature story on Georgian wine, which will be distributed across all ‘’V is for Vino’’ platforms—including its official website, social media channels, cable TV via ReachTV, and digital displays in over 90 airports across the United States (https://visforvino.com/).
“Over the last few years, Georgian wine exports to the U.S. have shown steady growth. Moreover, targeted marketing campaigns for the U.S. market are essential to boost awareness and demand for Georgian wine. I am pleased that ‘’V is for Vino’’ collaborated with the National Wine Agency, capturing the essence of Georgian wine culture throughout the country. Through this initiative, millions of Americans will gain insight into our centuries-old winemaking traditions through all its platforms,” the Minister noted.
The production crew visited wine cellars across Georgia, capturing authentic experiences and stories from winemakers in diverse regions. According to both sides, the filming process was productive and inspiring.
The upcoming feature is expected to reach hundreds of thousands of viewers, significantly enhancing the visibility of Georgian wine in the competitive U.S. market.
The project was part of a broader U.S. marketing strategy led by the National Wine Agency and supported by its American partner, Colangelo & Partners. The V is for Vino team spent a week in Georgia filming for the segment, which will debut later this year.
The United States is considered a strategic export destination for Georgian wine. Since 2013, the National Wine Agency has carried out sustained promotional efforts in the U.S., partnering with prominent media outlets such as CBS, CNN, The New York Times, and Wine Enthusiast. These campaigns have played a key role in driving awareness and sales.
In 2024, Georgian wine exports to the U.S. reached a record-breaking 1.2 million litres—a 32% increase compared to 2023—marking a significant milestone in the country’s wine export history.